Keeping in mind the current age of hyperactive stimuli and constant dopamine diet, we looked at reimagining ultra short narratives and designing an editing platform for the same
I worked as a UX Designer, and my leading role was to bring the vision of making ultra short narratives more meaningful, leading the masses to consume short form content in a better way
Unfortunately, I cannot reveal further details since this project was under NDA
TEAM
I lead a team of 5 colleagues through the process from opportunity mapping to the final deliverables under the guidance of SRIB (Samsung Research Institute, Banglore) team
Industrial Design: Adit Kaushik, Ashwin Praveen, Siddharth Pratheev
Communication Design: Nachiket Kamtekar, Sreesriya ,Deepak Paul
MY ROLE
Research & Planning
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Understanding the 'what, when, where, how, why' of Ultra Short Narratives
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Studying the existing video editing system in place
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Conducting unbiased interviews, and market research to understand parallel solutions
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Generating insights from the collected data
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Speculating future trends/patterns which USN could transform into
Design
Making meaningful content storytelling an important aspect of the redesigned tool- positioning them as a USP for the brand
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Strategic Planning
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Task Analysis and creating Task Flows to understand users' behavior
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Information Architecture.
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Ideation and Concept Development.
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Wireframing and Prototyping
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Validation and User Testing.
NOTE
The world can be made better, one step at a time: Understanding the scale of the effects of decisions being made by designers who think and navigate masses towards directions fueling their interest areas
In some cases betterment of humanity is addressed while in others the goal is directly financial profits of the company.
This project also gave me a better understanding of mass human psychology
The skill to design products and services based on them gives us the superpower to shape the society
which also brings the responsibility to us as designers once we go through this active realization