DESIGN BRIEF
To design an interface to standardize and ease the porter based luggage carrying system in Indian Railways.
RESEARCH GOALS
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To assess factors affecting the system
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To study the environment at the station
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To look at the existing system to book a porter
QUALITATIVE AND QUANTITATIVE RESEARCH
RESEARCH INSIGHTS
BARGAINING
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Lack of awareness and adherence to official rates
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Dissatisfaction to both passengers and porters
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Delays in time bound situations causing anxiety
PRICE JUSTIFICATION
The price of the service depends on:
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Amount of luggage
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Distance travelled
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Time of service
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Type and extent of service
ACCESS TO TECHNOLOGY
80% of porters have smartphones and internet access, and can effectively use them, even in small cities
PORTER'S ACCEPTANCE TO DIGITIZATION
While they may lose the bargain margin if a standardized system is in place, 60% of porters felt that a digitized system would drastically improve work efficiency
PORTER'S EXPECTATIONS FROM THE SYSTEM
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Government employee designation
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Fixed income source
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Pension facilities
PASSENGER'S EXPECTATIONS FROM THE SYSTEM
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Smoother and seamless experience
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More fixed and controlled pricing
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Less spontaneous interactions
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Ease of transaction
STRATEGY
To design a feature for the existing IRCTC 'Rail Connect' app, that allows passengers to digitally book porters
VISUAL LANGUAGE
Since this service is an add-on to the IRCTC app, the UI is designed to look like a part of it.
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BREAKDOWN OF THE EXISTING APP
UI EXPLORATIONS
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