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FOR THE MORTAL GODS OF TODAY

ADIT KAUSHIK

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CONCEPT BIKE DESIGN

VISION

To  integrate the form and key characteristics of the Indian Cobra to develop a concept electric motorcycle

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In Hindu mythology, the snake is a semi-divine creature that represents duality of the world

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FORM AND TECHNICAL REFERENCES: DUCATI MOTORCYCLES

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FORM EVOLUTION

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In Hindu mythology, animals and mythical creatures are portrayed as the vehicles of Celestial Beings.

NAJA is the ride of the

mortal Gods of today

THE STORY OF NAJA

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DIGITAL MODELING

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The digital model was made based on a real life 2:1 model of the bike (shown at end) 

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DETAILS

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Inspired by the nature of snakes, this bike has two modes

               (the calm) and                 (the aggressive)

Using E ink technology, the bike changes color according to the mood of the rider

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2:1 Model

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NOTE

The inception of NAJA happened during a basic model making course in college. The brief given to us was to simply create an exact model of any product. I had always dreamed of designing a concept bike and saw this as the perfect opportunity. 

NAJA is a labor of love.

This course was guided by Mr. Dilip Telore who encouraged me through this ambitious journey.

Having grown up in the culturally rich land of Jaipur, storytelling practically runs through my veins. I have always been surrounded by folklore and thus, traditional narratives and mythology naturally come as a source of inspiration for my work. 

I aim to reimagine our rich past and to make it relevant again.

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