AGAIN designs nature inspired products that increase material efficiency
VISION
To adopt nature's policy to change the perception of our world
In nature, materials grow ONLY where it is required. AGAIN adopts this
intelligent behavior to conserve our resources and to help Earth live longer
AIM
To help Indian MSMEs to reduce material usage through generative design technology
WHAT IS GENERATIVE DESIGN?
Generative Design is a design exploration that uses AI to solve complex problems
The designer specifies and inputs all criteria for the part design, based on parameters such as weight, material, size, cost, and strength. The generative design software uses algorithms to explore the possibilities of these constraints and generates thousands of design options. Then, the AI-powered software analyzes each design and determine the most efficient ones.
We are simplifying generated designs to
traditionally manufacturable forms
WHO ARE WE TARGETING?
Indian MSMEs who currently do not have the resources for research and development or technology or design
AGAIN provides handholding to MSMEs by providing these resources along with huge profits
WHY MSMEs?
Indian Micro, Small and Medium Enterprises (MSMEs) are an untapped market,
full of potential
Currently, they are decentralized and disorganized. AGAIN wants to capture this market and enable them to standardize their products
We want to bring them the advantages of using generative design without removing the traditional manufacturing process
The cumulative scale of MSMEs in India is huge.
FOR EXAMPLE: Motorcycle Sprocket
Available product
AI Generated design
(least required material)
DESIGN INTERVENTION- The AI generated design fulfils the strength requirements; however, it looks unreliable to the Indian market. So we designed variations of it to make it sellable while maintaining material efficiency
FOR EXAMPLE
MOTORCYCLE SPROCKET
We studied the product available in the market and accordingly we calculated the strength requirement.
This constraint was fed to the GD software which generated several iterations.
We selected a design based on aesthetic appeal, reliability and artistry
The same manufacturing process.
A different approach.
BUSINESS MODEL
Traditional product
Cost price
Weight: 100 portions
100 units
AGAIN product
Cost price
Weight: 50 portions
50 units
Selling price
150 units
50 units in profit
Selling price
140 units
90 units in profit
We are a service based company that offers designs to manufacturing units on a subscription model.
AGAIN earns through a 10% royalty on their profits.
_edited_edited.jpg)
My vision for AGAIN was to stitch together technology and creativity to create unconventional design methodology for the Indian market
After one week of trial and validation of multiple products present in this ecosystem, we worked with motorcycle sprocket as our first re-designed product. The long term plan of AGAIN was to redesign any and every mass-produced industrial product that had the potential to be optimized by our design methodology
A TURN OF EVENTS
AGAIN started as an organization oriented around generative design. My team and I worked around this idea for six months before hitting the brakes.
Though our initial plans did not pan out, I realized that the ideology behind the project deeply resonated with who I am. That is when I decided to pivot the company.
AGAIN is now a company that creates audio-visual experiences.
AGAIN'S BRANDING DOCUMENT
BRANDING DOCUMENT
AGAIN CREATES AUDIO-VISUAL PRODUCTS. THE CORE OF THIS COMPANY IS STORYTELLING
GIVING THE PAST A NEW LIFE, INSPIRED BY THE FUTURE T
THE NAME
The name AGAIN comes from our basic principle of a COMEBACK
We are making traditional narratives and myths relevant AGAIN
THE LOGO
The coming together of two worlds
The logo represents how we are reimagining stories from the past with a futuristic vision
The symbol is built of a closed and an open bracket -
the end of one world is the beginning of the new world we are creating
%20(1)_edited.jpg)
%20(1)%20(1).png)
.png)
