ABOUT ALVIDA
Alvida is the story of a man stuck in his past: confused and trapped by his thoughts.
As he makes his way through life, he comes face-to-face with his inner self, realizing his true potential.
His imagination transforms this realization into a God like being.
This gives him the strength to deal with his anxieties. The wordless company of this God now paves his journey further.
CHARACTER BUILD UP
We extended our imagination into the futuristic universe of AGAIN, infusing evolution and technological advancements through a Godlike character inspired by Indian mythology.
नायक की कल्पना में मौजूद एक परछाई की तरह समय के साथ होने वाले आधुनिक बदलावों को दर्शाते हुए यह पात्र भारतीय सभ्यता में मौजूद पौराणिक कथाओं से प्रेरणा लेता है।
RESEARCH
We started with the objective to gain inspiration from stories of ancient Indian mythology. The design team went deep into the research process, reading and translating ancient stories and poems. The attributes and qualities of mythological characters were studied to form the basis of our character.
MOODBOARD
CHARACTER IDEATION
INITIAL SKETCHES
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CONCEPT DEVELOPMENT
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3D MODELLING
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CINEMATOGRAPHY
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LYRICS
छोड़ आये हम उन सारी राहों को पीछे कहीं ,
जहाँ मन ये कुछ कहता था , और कुछ कहती थी , ज़िन्दगी
ना जाने क्या चाहिए था मुझे ,
ना जाने क्या चाहती थी ,
ज़िन्दगी मेरी
अलविदा मेरा मन ये कह रहा ,
उन सारी बातों को,
जो लेजाती हैं मुझको वहीँ ,
जहाँ थी , अधूरी सी
साँसें मेरी
ये दिल ,
खो गया ,
कहीं तोह नया ,
नया सा रास्ता चुना है - मन ने मेरे
मंज़िल का ना ,
कोई पता
दिल मेरा चला जा रहा यहाँ ,
भटकता रहा
बहकता रहा
अलविदा मेरा मन ये कह रहा ,
उन सारी बातों को ,
जो लेजाती हैं मुझको वहीँ ,
जहाँ थी , अधूरी सी
साँसें मेरी
ENGLISH TRANSLATION
I've left behind all those paths somewhre,
Where my heart use to tell me one thing and my life used to tell me another
I dont know what i wanted ,
I have no clue of what my life wanted from me as well
My heart says goodbye to all those memories,
Which take me back to those places
Where I was restless
My heart is now lost,
Somewhere where it feels new,
My heart has chosen a new way, a new path
I am still not aware of what my destination is
My heart wants to keep walking on this new path,
Its lost
Its confused
My heart says goodbye to all those memories,
Which take me back to those places
Where I was restless
Through the video we show how the man experiences extraordinary powers within himself once he crosses the threshold of his struggles.
We created the visual narrative by stitching together the footage and the 3d character.
TEAM
Direction/Concept: Adit Kaushik
Singer/Songwriter: Adit Kaushik
Music Production: Joey Wilson
Cinematography/Edits: Vijay Namdar
Character Design: Vicky Sai
3d Modelling/Animation: Athul Krishna
Coordinator/Distributor: Ramana Das
Alvida is the very first music video created by AGAIN in a series of audio-visual narratives where we envision to introduce a subconscious association with ancient Indian stories by having our inspiration deep rooted in them
We are making futuristic reimagination of these stories to make them relevant again